Ramirez & Sons.
A very small company with a slightly optimistic name. Family-friendly books on one side, websites and AI work on the other, and one person doing both.
It started with a coloring book.
The name was aspirational. I registered Ramirez and Sons LLC in October of 2021, a post-COVID idea for something the family could build together, with two sons who I hoped might one day want a share of it.
When image generation finally got good enough, I used it as an excuse to teach the boys something, so all three of us learned Midjourney at the same time, from zero. We were all equally bad at it to begin with and we all got better at it together. Everybody experimented, some pictures came out a lot better than others, and we had a good time.
When we had more pages than the book needed, the three of us picked the ones that made it together. That was the best part of the whole project, and it taught us what a coloring page is for. A page can look impressive and still be no fun to color. A few of the pages in that first book are entirely theirs. I set up the KDP account, and in June of 2023, a good deal later than I had planned, the coloring book went up. Two more followed in 2025.
These days the books are all me. The boys are older now: one is a junior in high school, and the other starts his first semester of college in a few weeks. They have their own interests, which is what is supposed to happen and I would be worried if it hadn't. But the name stays, partly because it is an accurate account of how this started, and partly because the whole point of it is still to help put two kids through college. The first of those bills has already arrived.
Company Formed
First Book Out
Where the web work came from.
Not long after I registered the company, somebody asked me to build them a website. Then somebody else did. Paying work goes first, so the book I had started a company to publish kept sliding down the list.
All of it was WordPress. That is what I was trained in, it is what I built the first version of this site in, and it is what I delivered for every client who came through the door. Learning image generation properly happened around the same time, and so did Amazon KDP, which is its own small education.
Somewhere in there I started writing my own software: a puzzle generator, an invoicing system, a donation drive for our school PTO. None of it was the plan, and all of it is why the company can do what it does now.
I do not build in WordPress anymore. The site you are reading is a custom Astro build, and I work this way now because AI changed what one person can put together on their own. That is also the reason I can build one of these for somebody else.
Later, someone wanted their team taught how to actually use AI tools, and that became its own line of work. All of it is now half the company: custom sites for small organizations, the occasional web app, and training. It is also the honest reason the first book took until 2023 and the next two took until 2025. A client who is paying comes before a book company still finding its feet.
The Navy first, then everything self-taught.
I enlisted in the Navy at seventeen and served ten years. I started as an Aircraft Electronics Technician.
Partway through I was selected for BOOST, the Broadened Opportunities for Officer Selection and Training program, which puts enlisted sailors on a path to a commission. It sent me to Drexel University in Philadelphia, and I transferred to the University of San Diego, where I finished a bachelor's in Business Administration.
I served as a Surface Warfare Officer, and later as an Officer Recruiter in the reserves. Once that was behind me, I went back to school and earned a master's in Information Systems from Southern New Hampshire University.
Everything else I picked up on my own: WordPress, Photoshop, and most of the content tools I have used since. Photoshop was forty hours of LinkedIn Learning videos and a lot of practice afterward.
AI is the one I caught early. Every other technology I have worked with was already fully formed by the time it reached me, and I spent the whole time catching up to it. This one I got out in front of, which had never happened to me before, so I jumped in with both feet. Some people unwind with a TV show. I watch AI channels on YouTube to find out what became possible this week.
I never went to school for it. It sits close to the Information Systems degree, but the rest is self-taught and it is going to stay that way, because the field moves faster than anyone can finish learning it. That suits me. I like that there is always more of it. It is also how someone trained in WordPress ended up building custom sites and teaching other people the tools.
Age at Enlistment
Years Served
Four things I won't argue about.
001 / 004
Nothing Is Filler
Amazon is full of puzzle books that are page count and very little else: grids nobody checked, the same idea eighty times, enough of something to justify the price. My puzzle generator is on its fifth version, and not once did I rebuild it to make more puzzles. Every time, it was to make better ones.
Nothing That Locks You In
Hosting a site this size costs nothing, so there is no monthly bill just to stay online. Most people leave the keys with me and that suits everyone. But if you would rather hold them yourself, I will set it all up in your name from the first day.
Honest About the Tools
I use AI every day, which means I can tell you where it earns its place and where it will waste your afternoon. Training that only shows you the impressive demos is not training. It is a sales pitch with a slide deck.
One Person Answers
There is no support queue and no ticket number. You send a message from the contact page and I read it, which is either reassuring or alarming, depending on how fast you need an answer.
“The name was a plan. The plan changed. The name stayed.”
There is a practical argument for it too. A family name on a cover is a promise that somebody will still be around to answer the email in ten years. Since that somebody is me, and I am not going anywhere, it happens to be true.
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