Ramirez & Sons.
A one-room operation in the American tradition of the small press: an imprint, a design practice, and a stubborn preference for finishing things properly.
The name is aspirational. There are no sons yet — there is a father, a long-running interest in how things are set on a page, and an LLC.
Ramirez and Sons LLC began as a service practice: websites for people who needed one that would still work in five years, and social channels for organisations that had run out of patience with the content-calendar industry. That work continues, and it pays for the press.
The publishing side started with a complaint. Large-print puzzle books are, almost without exception, badly set — grids crushed to the gutter, word lists in six point, answer keys that eat forty pages and a dollar of cover price. We thought the category deserved better typography than it was getting, and it turned out that fixing the typography was most of the work.
So we build the books the way we build the sites. Proof on the real stock. Test under the real light. Ship nothing that has not been read at arm's length by a person who is not us.
LLC Formed
Volumes
Four things we will not argue about.
001 / 004
Legibility First
Nothing in a Ramirez and Sons volume is set below sixteen point. If a design decision and a legibility decision conflict, the legibility decision wins and the design gets solved another way.
A Vocabulary Is an Argument
Each volume takes a single body of language and stays inside it. The editorial act is choosing the strand; the construction is downstream of it.
Own Your Infrastructure
Client sites are static, fast, and handed over in full. No platform rent, no plugin debt, no account we hold the keys to.
Keys Are Free
A solutions archive is not an upsell. Every volume's key is published online at no cost, in exchange for an address we use once per release.
“A family name on a spine is a promise that somebody will still answer the email in ten years.”
It is also, practically, a filing decision. Every volume we publish carries the same imprint, the same trim, the same interior spec. A reader who liked one should be able to pick up the next without checking anything.
Write to the studio